Meet my portfolio.
Big ideas, real impact.
I am a high-impact design lead at the intersection of customer experience, data-driven research, and growth strategy. I specialize in transforming complex, fragmented technical ecosystems into unified, high-converting customer journeys. By leveraging deep user research and cross-functional partnership, I lead initiatives that drive significant business value and establish design strategies to benefit the customer.
Recent projects
Projects are password protected for confidentiality; available upon request.
Granular Opt Outs
Audience retention & CX harmonization
Orchestrated a cross-functional digital transformation to unify four fragmented customer ecosystems across 12+ legacy systems. By balancing user autonomy with business growth, the strategy achieved a consistent customer experience and stabilized the marketable audience base.
One Click Scaling
Strategic growth & reduced friction
Spearheaded the expansion of our One Click product to the mobile app amid complex business constraints. By establishing core principles such as in-placement resolution and real-time synchronization, was able to drive significant business value and streamline millions of customer task completion events.
Experience insights
Standardization & customer insights
To solve for the lack of actionable customer feedback across the high-volume email channel, I led a redesign an Enterprise-wide standardization of a customer satisfaction (CSAT) survey. Insights have been used to strategically improve message targeting and relevancy.
Carrie is an incredible partner who adds tremendous value to every project. In addition to super strong job-specific skills, she has a keen ability to work across levels and roles to move competing priorities to a place where a win-win outcome can be achieved.
- Cross-functional Partner