Meet my portfolio.
Big ideas, real impact.
I am a high-impact design lead at the intersection of customer experience, data-driven research, and growth strategy. I specialize in transforming complex, fragmented technical ecosystems into unified, high-converting customer journeys. By leveraging deep user research and cross-functional partnership, I lead initiatives that drive significant business value and establish design strategies to benefit the customer.
Recent projects
Projects are password protected for confidentiality; available upon request.
Granular Opt Outs
Audience retention & CX harmonization
Orchestrated a cross-functional digital transformation to unify four fragmented customer ecosystems across 12+ legacy systems. By balancing user autonomy with business growth, the strategy achieved a consistent customer experience and stabilized the marketable audience base.
One Click Scaling
Strategic growth & reduced friction
Spearheaded the expansion of our One Click product to the mobile app amid complex business constraints. By establishing core principles such as in-placement resolution and real-time synchronization, was able to drive significant business value and streamline millions of customer task completion events.
Experience insights
Standardization & customer insights
To solve for the lack of actionable customer feedback across the high-volume email channel, I led a redesign an Enterprise-wide standardization of a customer satisfaction (CSAT) survey. Insights have been used to strategically improve message targeting and relevancy.
- Cross-functional Partner