Professional Experience

UX Designer/Developer, Capital One
Richmond, Virginia – May 2018–Present

Design, develop, code, test and continually innovate messaging as part of the MD3 Team. We’re more than just emails - we design experiences that include email, sms, push, landing pages and APIs that empower our customers to reach their goals. 

Our team works in pods that act almost as an agency would, with each pod having a primary account or line of business. During my first year, I worked with the Enterprise bank team, and during my second year, with the Walmart card team. I build prototypes in Sketch and InVision code in Dreamweaver, test in Litmus, and create personal experiences using Movable Ink. I’ve also created personalized Sketch libraries for each LOB to enable agile ideation.

I love serving as the bridge between brand, marketing, tech teams, and intent owners. I specialize in accessibility, data visualization, and endless curiosity about creating better experiences.

Senior Web Designer, Wintergreen Resort
Wintergreen, Virginia – 2013-2018

Full site responsive redesigns of wintergreenresort.com, wispresort.com, raggedmountainresort.com, and newhampshiremountaininn.com. Maintained all websites, UX design and develop enhancements while working with primary stakeholders for needs assessments and improvements. Email marketing, including designing and coding templates, determining messaging programs, timing and segmentation.

Web Content and Design Specialist, PVCC
Charlottesville, Virginia – 2011-2013

Managed and designed site content, writing, photography, video. Designed and coded landing pages, microsites and section redesigns. Managed full site redesign.

Email Marketing & Travel Writer, Montgomery Magazine
Maryland – 2011-2013

Established email newsletters to promote magazine and website and boost advertising revenue.

Web Designer, Outdoor Adventure Social Club
Charlottesville, VA – 2010-2011

Complete site redesign. Daily hits tripled, Facebook fans doubled.

Education

University of Richmond

2002, B.A. English, Cum Lauded

edUi, Richmond, VA 2012

Smashing Conference, Whistler, 2014

VA1 - Virginia Tourism Conference, 2015, 2016

Awards

  • VCCA (Virginia Community College Association) “Excellence in Communication” Gold Medallion of Excellence for “Find Your Future” Marketing Campaign.

  • NCMPR (National Council for Marketing and Public Relations) District 2 Medallion Award for the Fall 2012 Digital Class Schedule

Skills & Abilities

Languages/Frameworks

  • HTML and CSS for Email

  • HTML5, CSS3, Responsive Web Design techniques, Bootstrap

  • Some PHP, ASP, JS

Software & Design

  • Sketch, InVision, Gravity Design System, Gumbo, Chariot, Litmus, Movable Ink

  • Adobe Creative Suite including Dreamweaver, Photoshop, Illustrator, Premiere Pro, Audition, InDesign

  • Email Marketing including Litmus, Constant Contact, Blue Hornet, Silverpop

  • Content Management Systems including Ektron, Drupal, Wordpress

  • Social Media including Facebook, Twitter, Youtube, Instagram

  • Microsoft Office, Visual Studio, JIRA, Google Analytics